mare/Risto3
The new visual identity for the members
In 2022, Lungomare began a collaboration with Risto3, a Trentino-based cooperative specializing in catering services for schools, businesses, workers, and healthcare facilities. The goal of this partnership was to develop and update the visual identity of events dedicated to the cooperative’s members. This collaboration aimed not only to enhance the brand but also to build a stronger connection among the company’s members.
The visual identity
Risto3’s aspiration to focus on corporate belonging is embodied in the design of the seiRisto3 logo, which merges the existing logo with the term sei (“you are” or “six” in Italian). This emphasis on unity and inclusiveness is reinforced by geometric shapes derived from circles, which are used both as individual elements and as dynamic, engaging textures.
The choice of a lively and vibrant color palette reflects the brand’s energy and conveys a message of optimism and positivity, creating a welcoming and stimulating environment. These five color tones result from blending the historic colors of Risto3’s institutional identity with new complementary shades, connecting the company’s past and future.
Since 2022, the visual identity has been adapted for each corporate assembly. Along with assembly arrangements, Lungomare designs tools for members and the company, such as the Sustainability Report, the Annual Financial Report, and editions of sei tre, a magazine specifically designed and illustrated for Risto3 members. This magazine not only informs but also shares stories from the local area, personal experiences of Risto3’s team, and the cooperative’s objectives, further fostering a sense of community and collective vision.
Year
2022 – ongoing
